The History of Perfume in Europe, In Particular French Perfume

 

Historically, the usage of perfume began in Egypt possibly over 4000 years ago. Thereafter, the fame and love of perfume began to spread through Europe from its historic roots in Egypt. Once the Romans and Greeks started to adopt the bath houses habits of the ancient Egyptians regularly, the rise of perfume use within Europe was unstoppable   corporate event singapore,    . By the 17th Century perfumes popularity had spread right across the Middle East, Europe and Asia.

The greatest changes came to the perfume industry in the 19th century, when science of had improved significantly. This advancement opened up various new ways to create perfumes and by the end of the nineteenth century there were said to be around 2000 people working within the French perfume industry alone. By that time, the French were the leaders in the art of perfume making. They took a raw talent and refined it into one of pure art. The French perfume industry became so renowned that in 1900 they participated in an amazing world exhibition in Paris, where the perfume pavilion was amazingly decorated and became an instant success.

Throughout Europe there grew a new perceptions of perfume. Perfumery was no longer just about the scent of the perfume anymore, a lot of interest was also growing concerning the packaging accessories. Perfume makers also began partnering with the most extravagant glass manufacturers, designers and major marketing companies to create top advertising campaigns to get create recognizable brand identity for their products. Lalique, a famous glass manufacturer created some of the most unique perfume bottles of all time for some of the top perfumers of the day. By this time marketing and advertisement agencies have started to play major roles in creating awareness for the perfumes to ensure they were a success.

In the year 1911 Paul Poiret a French clothier became famous for becoming the first design house to create a perfume to compliment his fashion line. Although he was not the best at marketing at the time, his business still went down history as the first fashion house to create its own perfume. He was the trend setter in the now popular sideline of clothiers and couture houses creating their own line of designer perfumes.

Gabrielle Channel was the next fashion designer that became famous for creating her own line of perfumes to compliment her clothing line. She headed a very successful couture house and did a much better job at marketing her perfume line than Poiret ever did. She, or better still her fashion house has gone down in history for creating some of the top perfumes of all time.

In current times, there have been a lot of changes within the world-wide perfume industry. Although perfume making dates back thousands of years, profit rather than quality has become the primary aim of the industry big boys.

 

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